“Hi, this is Chris Chin and I work for Microsoft. Great to see so many people expressing your points of view on Eddy’s lost phone. As many of you had guessed, Eddy is fictional. His character was created to raise awareness that when you lose your phone, you risk losing your data, personal or work-related. It is extremely important to back up the data on your phone and protect your privacy. If this message misled you, please accept my sincere apologies. We have discontinued this campaign. ”